The new era of in-person events has arrived and the recent event landscape has evolved from the past.
Event planners are trying to combine dynamic aspects of in-person and virtual events into face-to-face events, with many changes from the structure of the event’s format and length, to the attendance and venue.
Here are some of the latest trends for your in-person event:
Technology
Technology has found its place in every aspect of event planning. 90% of event marketers believe that technology equipment can give a major positive impact on the success of their event. Audio-visual equipment is more innovative than ever and can bring guests together. Projection Mapping, for example, can help you craft unique and immersive memories for your attendees and make them view a location in a different way.
Personalisation
A more personalised approach is the key to making your upcoming event memorable for every one of your attendees. Everything that a participant will receive from an event could maximise your attendee’s in-person experience. For the next years, personalisation will be one of the most challenging aspects of the event industry.
Sustainability
The world’s most emerging issue is the climate crisis. Is time for the event industry to get involved in the “save the planet“ movement. Some ways to reduce your event’s footprint on the environment are 1. green-certified venues, 2. locally grown foods in the event’s catering(local vendors) and 3. digital invitations and QR codes on site.
Virtual and hybrid events will continue to be part of the event industry, but the new generation of in-person events is here, focusing on people and quality and is ready for impressive experiences.
If you’re planning on hosting an event soon and need expert advice, contact us.
