Business-related events can sometimes feel a little plain or boring, especially ones that last a whole day. People attending your event can be interested, but the lack of excitement in addition to a long timeline can have a bad influence on their attention and participation.
Depending on the event type you or your company are organizing there are a few tricks to use to gain their attention, create excitement and engagement or make them enjoy their lunch or coffee break and make sure they are ready for the next part of your event.
1. Keep it short and to the point.
Sticking to the timeline is important for everyone, no one wants to go out of their schedule and be late. Making sure that your speakers are on time and what they are saying is relatable is very important. A good way to do this is to use real examples or case studies to prove your point and send your message. People are much more interested in hearing a story that actually happened and even related to that story.
2. Make use of the technology.
Rather than simply having one speaker to talk about a subject, take advantage of new technologies to retain the audience’s attention. LED screens with videos, augmented or virtual reality or using voting and audience response system are some useful ways.
3. Merchandise
Free merchandise at the end of an event is always a good tactic to make participants remember you after leaving your event. Give them the chance to create their own merchandise, that will actually want to keep and that will be reminding them of your event.
4. Create a social media buzz.
If your event type allows, use the power of social media to showcase the best moments of your event and how enjoyable it was. Using a specific hashtag in posts and stories can help you create content that will be immediately related to your event. The use of a social photo booth can be a fun way to create engagement on social media and making sure the participants are having a good time.
5. “Spice-up” their food and drinks
Instead of following the usual routine of a coffee or lunch break, try to offer unusual or interactive food and drinks stations. This will not only help you create an unforgettable experience that will impress your participants, but it can also be a reason for easier networking by acting as an ice-breaker. This can increase the participants’ satisfaction leaving with a positive impression of your event.
If you are planning or organizing any type of event, we can offer you our expert advice and services to create an unforgettable experience. We can provide you with the latest technologies in sound and lighting solutions, indoor and outdoor LED wall screens, translation system and interactive voting and audience response systems.
For more information contact us at events@a2vlab.com or give us a call at 70 087037.
