Influencer Marketing is a growing trend, with no signs of holding back any time soon. Brands across the world are starting to incorporate influencer marketing in the marketing budget, with 63% of brands planning to increase the budget dedicated to influencer marketing. In addition, 92% of marketers who tried it said that it was an effective way of promoting.
But how can it work when it comes to promoting an event? The first thing to have in mind is that influencers are based on Instagram, which is the highest growing platform in the last years. Even though Instagram is most used by people aged 18-34, if your event’s theme responds to that age group then influencer marketing can do the job, by attracting new audiences and convincing people to visit your event. Specifically, 22% of people aged 18 – 34 have made a large purchase after being “influenced” by an influencer.
Unfortunately, there are challenges along the way that you have to have in mind. First of all, how do you choose an influencer? Is it based on their number of followers? Their engagement rates?
Depending on your event, your choice must be someone who is either an expert, is concerned with or is an industry star. So maybe your influencers don’t always have to be a typical influencer/model with hundreds of thousands of followers, but someone who has a connection with your event and can influence people who are closer to your target audience.
So if you want to give influencer marketing a try, make sure to be focused on the quality and not the quantity, plan your decision and take your time to work together with your influencers and make clear your events objective and overall goals.