In every event, sponsorships are vital and there is a growing need for sponsors to differentiate themselves from the rest. The sponsors have goals, they don’t just want to spend their money, they want to get something back in return. Some of their goals could be, increasing their brand’s or business’ awareness or collect leads and create new opportunities.
Here are a few ideas that you can use to take your sponsorships to the next level, while at the same time making sure that your audience is benefiting as well.
Many people tend to attend events just for the sake of networking alone. Your sponsor can help you host an exclusive after-party focused on networking, giving the opportunity to all attendees to discuss and network with each other.
Event Mobile Application
An event application is a must, no matter the size of it. People are expecting to find a personalised solution that will offer information at any time. This is a way to offer a personalised experience to your audience whilst at the same time, gather data about the event and your audience.
Social photo-booths allow your event participants to have a good time and enjoy a good laugh whilst taking selfies and pictures. Asking them to share content online with the use of specific event hashtags is a great way to promote your event, and your sponsors and at the same time, create online engagement.
Livestream your Event
Livestreaming your event is a smart way to engage with people who are not attending your event and share the experience with them. Almost 30% of people who watched a livestream event, participated in the same event the following year. So sponsoring a livestream can be helpful for both you and your sponsor by engaging with people other than those participating in the event.
Digital Swag Bags
Instead of giving away the same gift bags, try something new like a digital swag bag. Attendees will receive a text, email, link or an app with offers, discounts and vouchers from your sponsors. This will allow attendees to engage with your sponsors even after the event and that will also provide your sponsors with data that will help them measure their goals.