We all know the impact of hashtags in our lives. From social media campaigns, to photos posted all over social media, hashtags are all over the place. But what is their purpose and how you can use it to benefit your event?
Hashtags allow for social media users to target, follow and engage with content based on keywords, meaning that a relevant and easy to remember hashtag can bring in more engagement and reach to your event or conference.
There are a few simple tactics that you can follow, without being a social media expert, that can help you make use of the hashtag trends.
Even before your event, make sure to incorporate a specific hashtag onto your social media posts, website or any printed material. That way you will create consistency among all of your channels and people will relate your hashtag to your event. Make sure to choose a unique, short and relevant hashtag to make it as easy as possible to remember.
During your event, your hashtag should be again visible in any prints or handouts, mobile applications and guides, where attendees will be asked to share their own content from the event using the hashtag. Some incentives could be used, like prompts, a photo booth or an online competition. You can also use an LED Wall Screen to show user-generated content based on your specific hashtag!
After the event, your unique hashtag should be included in all of your posts and news on social media and start thinking for next years hashtag, maybe even ask your audience to suggest! Don’t forget to use all the user-generated content that was shared with your event’s hashtag, choose your favorites and repost or share them in your social media account!
In order for your “hashtag strategy” to be a success, you have to make sure that you are able to offer a unique and “instagrammable” visual experience. Contact us and we will help you create an event that will definitely impress your audience!
