Technology development is so fast paced these days that new inventions are literally being designed by the day. Not everything is here to stay, but some technologies are worth the updates when there is a possible market for them, specifically for the event industry.
One of those is Facial Recognition. That’s right, facial recognition is no longer just a tool to unlock your iPhone X, but it also seems to be making its way into the event industry and can be implemented in a number of ways to help increase the engagement and user experience at any event.
Check-Ins
Face recognition can be used to speed up the check-in process, making it more precise and secure. Especially when it comes to events with a huge number of attendees, this tool can help cut the manual check-in time by a huge amount.
Engagement
Another facial recognition software that has helped event planners is a tool which engages with their audience, allowing them to map their mood. It is able to pick out which content engages with their audience, what they like and dislike. It can also be used during audience polls, having the ability to know their opinion on the poll question.
Feedback
Adding to this, event professionals using facial recognition technology, can judge a person’s emotions and true opinions based on their expressions. This can be used to gain valuable and accurate feedback, in order to help event planners strategise better.
Although these tools may have not yet entered the mainstream market yet, it won’t be long till they become a must have in any event.
