A lot has happened around the world over the past few weeks. We have seen extreme measures being taken regarding social interactions and distancing, new ways of working remotely, companies shutting down and so much more. This is not even close to ending, and we are all trying to adjust and manage this new era of working conditions, as well as the new social status of our everyday life.
One thing you don’t hear on the news, and which nobody talks about, is the major hit that the event industry has taken and the predictions do not look good. AV companies have no projects running, event organisers do not know when the next event will take place, and everyone just hopes for the best.
This is a challenging time, but rather than back down and give up, we all need to find new ways to communicate with our audience, and help our industry during this critical period. Don’t forget that losing the bond you have built over the years with your clients and rebuilding it, will require much more effort and resources in the future than investing now in new channels of communication.
One thing’s for sure. It’s not going to be easy. This is new territory for the majority of event planners. But, a lot of companies are shifting to live streaming or virtual events. Now more than ever is the time to get creative, shift our thinking, and keep our industry moving forward. The world needs events that inspire, educate and bring people together.
There are a lot of solutions out there for any kind of event at any budget. Social platforms like Facebook and YouTube offer free streaming services, other providers offer paid options with a lot more features. It all comes down to the type of event you want to stream. Other options include producing and recording an event, which you can stream or offer to your audience at a later time. This is more flexible in terms of preparation but usually takes more time.
Contact us today if you need more information or like to know what your options for your future events are. Keep healthy, keep positive, keep planning.