Since the start of the pandemic, event organisers have experienced a long recession as health restrictions were affecting the market. It wasn’t long before the professionals started to develop new practices that could bring the event experience to a digital space, thus the Virtual Events started rising.
During the pandemic, virtual events were in the spotlight as people felt more comfortable in digital environments. As the pandemic regulations started to become more flexible, and events were starting to go back on track the event organisers were faced with new challenges as there was a portion of the audience who still were either non-vaccinated or still afraid to participate in outdoor events where there were a lot of people involved.
The “new normal” demanded the integration of a hybrid model of event creation. The hybrid event supports both groups of audiences as it is a live event that is also broadcast to a remote audience bringing the experience to their homes.
Hybrid events allow the flexibility and convenience for the attendees that want to participate physically or virtually and also allow the organisers to extend the impact of the event around the world. Hybrid events can serve many different organisational goals, but where can you use them to the fullest?
Conferences
The perfect blend of physical and virtual conferences. The key to these events is to integrate a virtual event software that allows livestream.
Seminars and Workshops
Events that are about professional development on a particular topic, are ideal for hybrid presentation. Providing an online presentation of these events can be successful as the digital audience can start online discussions, participate in live polls and also broad their network.
Product presentations and demonstrations
Big corporations usually organise annual events to showcase their new products and services. With the integration of an online streaming of the event, you will be able to reach more potential customers and promote your business.
If you’re interested in developing Hybrid events and reach your event’s full potential, then you are in the right place! Contact us for more information!
